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Thursday, 12 October 2006 19:56

Web Design Technology: Web 2.0 Website Designs

Web 2.0 (PHP-MYSQL-AJAX Framework)

In our initial brainstorming, we formulated our sense of Web 2.0 by example:

"Ajax isn't a technology. It's really several technologies, each flourishing in its own right, coming together in powerful new ways. Ajax incorporates:

  • standards-based presentation using XHTML and CSS;
  • dynamic display and interaction using the Document Object Model;
  • data interchange and manipulation using XML and XSLT;
  • asynchronous data retrieval using XMLHttpRequest;
  • and JavaScript binding everything together."

AJAX is a key component of Web 2.0 applications such as Flickr, now part of Yahoo!, 37signals' applications basecamp and backpack, as well as other Google applications such as Gmail and Orkut. We're entering an unprecedented period of user interface innovation, as web developers are finally able to build web applications as rich as local PC-based applications. However, the potential of the web to deliver full scale applications didn't hit the mainstream till Google introduced Gmail, quickly followed by Google Maps, web based applications with rich user interfaces and PC-equivalent interactivity.

W3C and Web Design Guidelines

"Proper use of standards and bleeding edge best practices makes sure that not only is the copy marked up in a semantic fashion which search engines can interpret and weigh without confusion, it also skews the content-to-code ratio in the direction where it needs to be while forcing all of the information in the page to be made accessible, thus favoring the content. We've seen several occasions where the rebuilding of a site with standards, semantics and our proprietary white hat techniques improves the performance of pages site-wide in the SERPs."

  • W3C Standards
  • Search Engine Optimaization
  • XHTML
  • CSS 2
  • PEAR Coding Standard in PHP frame-work
From reading the title many of you are probably wondering what W3C compliance has to do with SEO and some may be wondering what W3C compliance is at all. Let's begin by shedding some light on the latter.
The W3C is the World Wide Web Consortium and since 1994 the W3C has provided the guidelines by which websites and web pages should be structured and created. The rules they outline are based on the best practices and while websites don't have to comply to be viewed correctly in Internet Explorer and other popular browsers that cater to incorrect design practices, there are a number of compelling reasons to ensure that you or your designer ensure that the W3C guidelines are followed and that your site is brought into compliance.

  • Compliance help ensure accessibility for the disabled.
  • Compliance helps ensure that your website is accessible from a number of devices; from different browsers to the growing number of surfers using PDAs and cellular phones.
  • Compliance will also help ensure that regardless of the browser, resolution, device, etc. that your website will look and function in the same or at least a very similar fashion.

At this point you may be saying, Well that's all well-and-good but what does this have to do with SEO?Good question.

Essentially what he is stating is a fairly logical conclusion, reduce the amount of code on your page and the content (you know, the place where your keywords are) takes a higher priority. Additionally compliance will, by necessity, make your site easily spidered and additionally allow you greater control over which portions of your content are given more weight by the search engines.

 
Last Updated ( Tuesday, 02 December 2008 19:53 )